
Offering comprehensive coverage of key marketing vocabulary, it includes 50 units covering everything from marketing basics and the full marketing mix, through to research, advertising, media and PR.
Offering comprehensive coverage of key marketing vocabulary, it includes 50 units covering everything from marketing basics and the full marketing mix, through to research, advertising, media and PR.
http://www.cambridge.org/catalogue/catalogue.asp?isbn=9780521702690
Professional English in Use Marketing / Cate Farrall, Marianne Lindsley