The Creative Economy. How People Make Money from Ideas / John Howkins

The Creative Economy. How People Make Money from Ideas / John Howkins

€ 15,93

Creativity is fun. It’s also big business. But how do you turn creativity into money – cash, capital and profit? It is not just having a bright idea that counts – it's what you do with it. John Howkins, a leading expert on creative business, shows us what creativity really is, gives the hard data on its global turnover ($2.2 trillion a year) and outlines the key rules for success.

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Creativity is fun. It’s also big business. But how do you turn creativity into money – cash, capital and profit? It is not just having a bright idea that counts – it's what you do with it. John Howkins, a leading expert on creative business, shows us what creativity really is, gives the hard data on its global turnover ($2.2 trillion a year) and outlines the key rules for success.

http://www.penguin.co.uk/nf/Book/BookDisplay/0,,9780140287943,00.html?breadcrumbList=9780140287943%2A&bcPath=c590614%2D00000000%23%23%2D1%23%23%2D1%7E%7Eq393738303134303238373934332a&searchProfile=UK-590614-global&strSrchSql=9780140287943

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