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There have been many books written on good business practice. All eminently sensible. All based on logic, common sense and good manners. Essential if you want to be a supermarket manager. But for those wishing to break new ground it is not enough. Logic and common sense have a habit of leading us to the same conclusions. If you are going to make your...
Remember when cereal boxes came with a free prize inside? You already liked the cereal, but once you saw that there was a free prize inside - something small yet precious - it became irresistible. In his new book, Seth Godin shows how you can make your customers feel that way again. Free Prize Inside is jammed with practical ideas you can use right now...
This brand new dictionary is the ideal handbook for everyone with an interest in the world of business, whether you are studying or are already at work and need to get to grips with the mass of jargon being used. Up-to-the-minute, clearly written by experts in their fields, with practical and relevant examples, The New Penguin Dictionary of Business...
How do organizations work? How good a manager are you? Can you recognize your strengths and weaknesses and those of others? What makes a good team and are you part of one? What motivates people at work? How important is competition? Almost all of us are faced with these questions at some point. Whatever we do, whatever our profession, organizing is a...
Early in the new millennium the investment banks were on their knees. Beaten by the boom and bust of the dot.com bubble, mixed up in corporate scandals and accused of uncontrolled and rampant conflict of interest, the game seemed over for the masters of the universe. Then the bounce back came. New rules, promises to be more vigilant and rising markets...
Creativity is fun. It’s also big business. But how do you turn creativity into money – cash, capital and profit? It is not just having a bright idea that counts – it's what you do with it. John Howkins, a leading expert on creative business, shows us what creativity really is, gives the hard data on its global turnover ($2.2 trillion a year) and...
Succeeding in the Digital Economy. As the co-founder, chairman and chief executive officer of Microsoft, Bill Gates played a prominent role in launching the Information Age. Now he reveals how expanding technology is propelling us into an exciting new economic era: one which will transform lifestyles and the world of business.
Be the Ringmaster of Your Work and Life. Written for anyone struggling with 'getting it all done', Juggling Elephants is a parable about one man's experience with the circus. While watching the performance, Mark chooses to become the 'ringmaster' of his own life and applies his insights to the different parts of his personal and professional life, with...
In this practical and thought-provoking book, three specialists in the field answer the questions that managers always ask, using perceptive case histories and real life examples that relate management theory to modern-day working life. They examine the key challenges that companies around the world should pay attention to: the new and ever-changing...
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